OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND - OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND - OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND - OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND - OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND - OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND - OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND - OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND - OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND - OKLAHOMA CITY THUNDER BRAND IDENTITY REBRAND -
Research Question:
How can the design of the OKC Thunder’s identity celebrate Oklahoma history while highlighting players of faith to create captivating and meaningful connections with the team community?
The reimagined identity systems, mockups, social media posts, & final documentation –
Why It Matters:
My project to create a new identity for the OKC Thunder organization and its team community matters because it has the potential to create a deeper connection between the team and its fans, players, and staff. By celebrating Oklahoma's history and culture and highlighting the faith of its players, the new identity can promote a positive team culture, increase fan engagement, and drive revenue through merchandise sales. This project also aims to remove the stigma associated with Christianity in pop culture and the sports world, allowing athletes, coaches, and fans to represent not only their teams but also the foundation of their lives through their faith. By bringing different beautiful aspects of the world together and allowing them to coexist and thrive, this project can create a sense of unity and togetherness among fans and provide a different perspective through a popular culture lens. So, people should care about this project because it has the potential to create a meaningful, captivating. and unifying identity that will be significant for the team community, athletes, coaches, and fans alike.
My project to create a new identity for the OKC Thunder organization and its team community matters because it has the potential to create a deeper connection between the team and its fans, players, and staff. By celebrating Oklahoma's history and culture and highlighting the faith of its players, the new identity can promote a positive team culture, increase fan engagement, and drive revenue through merchandise sales. This project also aims to remove the stigma associated with Christianity in pop culture and the sports world, allowing athletes, coaches, and fans to represent not only their teams but also the foundation of their lives through their faith. By bringing different beautiful aspects of the world together and allowing them to coexist and thrive, this project can create a sense of unity and togetherness among fans and provide a different perspective through a popular culture lens. So, people should care about this project because it has the potential to create a meaningful, captivating. and unifying identity that will be significant for the team community, athletes, coaches, and fans alike.
CLICK HERE: ︎to access my full report detailing the ins and outs from beginning to end of this project.
Full display shown at the Class of 2023 Graphic Design Senior Show. Click here to read more.
Copyright @ 2023 Kara Grace Mirando